Sheila Chandrasekhar, principal of Persuasive Pages, has over two decades of experience in running a communication-based business grown via word-of-mouth referral. From the “macro” of strategizing large technical documentation projects to the “micro” of copy-editing, Sheila thrives on producing effective content, and brings excellent verbal and written communication skills—including research, writing, and editing—to client projects. 

An accomplished consultant, Sheila has targeted audiences ranging from customer service reps to physicists, and is happiest spinning straw into gold: transforming raw data into user-friendly information.
She also brings to client projects such non-quantifiables as a life-long love of language, a prodigious curiosity, and industry-spanning interests that include environmental engineering, finance and monetary policy, logistics, real estate, art, literature, and the ramifications of emerging social media, privacy, and internet security issues.

Skills

-  Skilled at interviewing SMEs to refine technical information
-  Accustomed to assimilating and translating complex concepts quickly
-  Adept in tailoring materials to diverse audiences
-  Well versed in shepherding large projects through collaborative reviews
-  Comfortable with building consensus at the executive/board level

Education

• MLA, English and History, Stanford University
• BA, Western Literature, Mills College

Affiliations

• American Society for Training and Development
• International Association of Business Communicators:
  SF-IABC Board of Directors: With a co-director, I develop, produce, and host invitation-only, dinner‒discussions for senior-level communications professionals. Invitees include internal and external corporate communicators as well as marketing, PR, and social media specialists, who explore ideas, solicit solutions to real-world challenges, and offer benchmarking intelligence on emerging technologies. Recent themes include blogging, multi-media messaging, PR, and branding. Brief video interviews of attendees are posted to SF-IABC social media channels.
• Public Relations Society of America
• Society for Technical Communication